Crocs Competencies

1. What are Crocs core competences * First of all, the most important competence of Crocs is its highly responsive supply chain. Much of the supply chains design idea comes from the initiate products technological peculiarity rubber (croslite) garb. Comparing to regular shoes these ones were made by injection molding, which allows profuse and relatively cheap production. To use such an advantage for increasing the compeverys competitiveness, the whole supply hain should be designed accordingly. * Second competence is the ability to delay the decision.As all the shoes are mad from the same homogeneous mixture of ingredients, compound that can be dyed at any stage before the production, that feature allowed to apply the delayed decision. By that Crocs could make the decision about the final products colors at the late stage, reflecting to the markets response, therefore reducing the risk of bad estimation and overstocks as a result. * In-house proceeding By moving most of its oper ation from third parties to in-house Crocs achieved the control over all the activities involved to production and distribution, assuring that the whole supply chain has the same vector of interests.With in-house all the processes becomes transparent so the lags, delays and problems can be noticed and solved in order to optimize the speed of the whole chains respond to the demand changes. * The Global presence. button the brand to all the global markets same time and shortly after the local success, the play along not only achieved the status of the original rubber shoe brand and the advantage of the economy on scale, and tax optimization but also to gained the ability to leverage on the global seasonality.Such factor allows the company to reduce to minimum the risks of bad estimation of the future demand. If the product is successful on south market, Crocs would produce more for same season at blue market. If not successful and overproduced at South same goods can be sent to No rth to clear the stock. The above mentioned four core competences provide Crocs a critical competitive advantage at the market.